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    <lastmod>2026-01-22</lastmod>
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      <image:title>Home - Audiences</image:title>
      <image:caption>Each audience requires different messaging to persuade them to act in a way that is favorable to our clients.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6172bac24e39953f45c4d6bb/cb0602a5-eb72-4f67-b32b-ad1e0fb5766f/CONTENT+MARKETING+2.jpg</image:loc>
      <image:title>Home - Tools</image:title>
      <image:caption>TCI has a complete toolbox of communication tools that are used as stand alone’s or strategically in our programs.</image:caption>
    </image:image>
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    <loc>https://www.tciconsults.com/audiences</loc>
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    <lastmod>2026-01-19</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/6172bac24e39953f45c4d6bb/3d1dccf0-3933-4fbe-beb8-696446ded2fa/VOTERS+2.jpg</image:loc>
      <image:title>Audiences - Voters</image:title>
      <image:caption>Persuading Voters in Hospital Tax Elections Our formula has brought $250 million to hospitals in winning tax elections. It is comprehensive and engages the community to not only vote for a measure but also to see the institution in a favorable way. Many components are part of the formula and coordinating and working through 100’s of activities with the institution produces a winning result. Investing in a professionally produced community outreach campaign provides a huge return on investment, reduces the risk of losing and gives  peace of mind for the institution’s leadership. Request “How to Succeed in Tax Elections” →</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6172bac24e39953f45c4d6bb/082b83ee-dd22-4eb6-93fd-9a3546b16748/COMMUNITIES.jpg</image:loc>
      <image:title>Audiences - Communities</image:title>
      <image:caption>Persuading Communities to Support or Defeat an Issue A strong, well crafted, consistent message and public relations campaign moves and influences opinions. TCI has deep expertise in research, issues management, media placement and monitoring that produces results.  Reputations can be created, protected and repaired. Communities can be engaged and persuaded with this comprehensive approach. Request Case Study →</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6172bac24e39953f45c4d6bb/9c9049b4-d447-4c59-9262-dcf83a2ab567/PATIENTS.jpg</image:loc>
      <image:title>Audiences - Patients</image:title>
      <image:caption>Persuading Patients to Use Healthcare Facilities Marketing healthcare requires a blend of analytics, knowledge, innovation and passion. Attracting and retaining patients is an art form and a science and it continues to evolve. Our team has developed marketing  methodologies and messaging which change with the industry. We provide  a personalized approach for our clients and we have all the tools to execute seamlessly with hospital personnel. We develop a customized Marketing Playbook to coordinate strategies, messaging and platforms. We have experts in the following areas: website development, digital advertising, social media, content marketing, public relations, direct mail and email campaigns and print and broadcast advertising. Request a Presentation for more information →</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6172bac24e39953f45c4d6bb/220f4732-877c-43dd-8109-d8020827014d/HOSPITAL+EMPLOYEES+1.jpg</image:loc>
      <image:title>Audiences - Employees</image:title>
      <image:caption>Persuading Employees to Perform Their Best Hospitals and companies spend millions on technology and facilities but their most important assets are humans. Communicating with employees with comprehensive messaging, transparency and authenticity encourages high performance. Organizations that achieve this balance see returns in community relations, turnover costs and superior work performance. TCI develops internal communications for hospitals and companies. TCI also offers an Executive Leadership Training and Coaching program. The effectiveness of senior and middle managers are vital in persuading employees to perform their best.  Request a confidential discussion or our Communication Checklist for Hospitals →</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6172bac24e39953f45c4d6bb/eb5af851-fec6-4fb8-b663-f6f1e4942b42/MEDICAL+STAFF+1.jpg</image:loc>
      <image:title>Audiences - Medical Staff</image:title>
      <image:caption>Persuading Medical Staff for Performance and Retention Hospitals invest millions in technology and facilities however, their greatest asset is their medical staff. This fact was evident in the recent Covid-19 crisis. Physicians, nurses and technicians have portable skills in an industry of high demand. Healthcare leaders must be persuasive on a daily basis to optimize these precious skills and retain the services of these professionals. Knowing what they want and need and providing these resources is important as well as messaging with transparency and authenticity. Request more information →</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6172bac24e39953f45c4d6bb/220d1afc-9ce7-408c-bdbf-dfef701cf08c/INVESTORS+2.jpg</image:loc>
      <image:title>Audiences - Investors</image:title>
      <image:caption>Persuading Investors TCI’s professionals have Wall Street Experience. Public market investors need very specialized information presented by a persuasive CEO.  Financial data, strategy and demonstrated success are the three critical elements. Millions of dollars are hanging in the balance in each quarterly and annual earnings report and presentation. There are great opportunities for the CEO who can deliver these key messages. Request a presentation of our services →</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6172bac24e39953f45c4d6bb/5f8f18c7-9166-4be1-9a2c-83935658bfb3/MEDIA.jpg</image:loc>
      <image:title>Audiences - Media</image:title>
      <image:caption>Persuading the Media The right message to the media and the right messaging and story line in media articles elevates a hospital, a company and an issue. Targeting and talking to the right media is critical to any entity because it builds credibility over time. A credible and known brand is the ultimate outcome. TCI has targeting tools that can identify key reporters and the skill to craft information that attracts media attention. Request more information →</image:caption>
    </image:image>
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    <loc>https://www.tciconsults.com/contact</loc>
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    <lastmod>2022-02-09</lastmod>
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    <lastmod>2026-01-19</lastmod>
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      <image:title>Tools - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Tools - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Tools - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Tools - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Tools - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Tools - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <image:image>
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      <image:title>Tools - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <image:image>
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      <image:title>Tools - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Tools - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Tools - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Tools - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/6172bac24e39953f45c4d6bb/1635775009384-MPJMC2W1QLWEP7UJZRJD/Presentation.png</image:loc>
      <image:title>Tools - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <lastmod>2026-01-19</lastmod>
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      <image:title>Team</image:title>
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      <image:title>Team</image:title>
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      <image:title>Team</image:title>
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      <image:title>Team</image:title>
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      <image:title>Team</image:title>
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    <lastmod>2021-11-04</lastmod>
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      <image:title>New Hospitals</image:title>
      <image:caption>Consult with us if you are considering a new hospital or remodel of your existing facility.</image:caption>
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      <image:title>New Hospitals - We can save you time and money.</image:title>
      <image:caption>We have experts in USDA loans and New Market Tax Credits. We have resources in hospital design and TCI has supplemented other funding sources with community investment by passing property and sales tax elections. Contact us to discuss your project. Your inquiry is confidential.</image:caption>
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    <lastmod>2023-05-02</lastmod>
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      <image:title>New Program from TCI - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <image:image>
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      <image:title>New Program from TCI - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>New Program from TCI - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <image:image>
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      <image:title>New Program from TCI - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <lastmod>2023-10-26</lastmod>
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      <image:title>Medicare Tool Kit - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <lastmod>2026-01-19</lastmod>
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